Privacy Policy

1. Who We Are

The Write Leads Ltd ("we," "us," "our") operates the website thewriteleads.com (the "Site"). We are a SaaS activation consultancy registered in the United Kingdom.

Contact:
Email: hello@thewriteleads.com

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our Site, use our services, or communicate with us.

2. Information We Collect

2.1 Information You Provide Directly

• Contact information: Name, email address, company name when you book a call, fill out a form, or contact us
• Booking information: Details provided when scheduling a consultation via our booking platform (Cal.com or Calendly)
• Questionnaire responses: Business information you share in intake forms, including MRR figures, trial signup volumes, and conversion metrics
• Communications: Emails, messages, and correspondence you send to us

2.2 Information Collected Automatically

• Usage data: Pages visited, time spent on pages, scroll depth, click events
• Device information: Browser type, operating system, screen resolution
• Referral data: How you arrived at our Site (search engine, social media, direct link)
• IP address: Collected automatically by our hosting provider and analytics tools

2.3 Information from Third Parties

• Booking platforms: Cal.com or Calendly may share booking details with us
• Analytics: We use privacy-focused analytics (Plausible Analytics or Vercel Analytics) that do not use cookies or collect personally identifiable information

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and booking requests
• Deliver our consulting services
• Send you the resources you request (such as our Activation Audit Scorecard)
• Improve our Site and services
• Communicate with you about our services if you have opted in
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties. We do not use your data for advertising purposes.

4. Legal Basis for Processing (UK GDPR / EU GDPR)

We process your personal data under the following legal bases:

• Consent: When you voluntarily submit your information through forms, booking tools, or email correspondence
• Legitimate interest: To improve our Site, respond to enquiries, and provide our services
• Contractual necessity: To fulfil our obligations when you engage our consulting services
• Legal obligation: To comply with applicable laws and regulations

5. Data Sharing

We may share your data with the following categories of service providers, solely to deliver our services:

• Hosting provider: Vercel (website hosting)
• Booking platform: Cal.com or Calendly (appointment scheduling)
• Payment processor: Stripe (payment processing)
• Email service: For sending requested resources and service communications
• Analytics: Plausible Analytics or Vercel Analytics (anonymised site usage data)

All service providers are bound by their own privacy policies and data processing agreements. We do not share your personal data with any parties beyond what is necessary to operate our Site and deliver our services.

6. Cookies

Our Site uses minimal cookies.

• Essential cookies: Required for the Site to function (e.g., booking embed functionality)
• Analytics: If we use Plausible Analytics, no cookies are set. If we use Vercel Analytics, only anonymised, cookie-free data is collected.

We do not use advertising cookies, tracking cookies, or third-party marketing pixels.

You can control cookies through your browser settings at any time.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Enquiry and booking data: Retained for 12 months after our last communication, unless a service engagement begins
• Client data: Retained for the duration of the engagement plus 24 months for follow-up and legal compliance
• Analytics data: Anonymised and aggregated; no personally identifiable data is retained

You may request deletion of your data at any time (see Section 9).

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encrypted data transmission (HTTPS/TLS)
• Secure hosting infrastructure via Vercel
• Access controls limiting data access to authorised personnel only
• Regular review of data processing practices

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Your Rights

Under UK GDPR and EU GDPR, you have the following rights:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data ("right to be forgotten")
• Restriction: Request restriction of processing in certain circumstances
• Data portability: Request transfer of your data in a machine-readable format
• Objection: Object to processing based on legitimate interest
• Withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at: hello@thewriteleads.com

We will respond to your request within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. International Data Transfers

Our hosting provider (Vercel) and some service providers may process data outside the United Kingdom and European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions.

11. Children's Privacy

Our Site and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this page periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data:

The Write Leads Ltd
Email: hello@thewriteleads.com